This week we introduce to you our marketing team!
From left to right: Tobias Zeun, Nicklas Ganther
Tobias Zeun (marketing manager)
My position as marketing manager comprises a high variety of creative tasks. Together with Nicklas Ganter, we as marketing team are setting up concepts for motivating new students for the project, increasing the awareness of IP-plane and attracting future applicants for our major.
What is your motivation for your task?
To show the public the great possibilities students have in our major “International Project Engineering” to apply and increase their professional skills under industry similar conditions.
What do you like most about your task?
This semester we are producing a new IP-Plane movie to give outside stakeholders a better impression, of what we are actually doing within this project, which different specialists are involved and how it improves our competencies for the professional future after graduation.
Which tools/professional methods do you use?
Firstly, we as marketing team created a marketing plan for this semester, which gives us an understanding of where we are actually standing, which targets we want to achieve within the semester and how we get there. To produce the movie, the IP-TV team is supporting us with their professional camera equipment and specific knowledge.
What challenges are you facing during the project?
The expectations of the project sponsor have to be met, so a close and frequent communication to him is necessary. Larger tasks, like the movie requires successful planning and organizing, as all participants of our project team are involved.
Which courses do help you for this project and why?
Project management related courses for the planning, organization and controlling of our work and mostly the practical experience during my internship abroad in a marketing related department.
What are your expectations towards the project?
We want to build up a positive atmosphere in our team, increase the popularity of IP-Plane for students on our compound and encourage school graduates, to apply for our major.